Types of Digital Marketing with Strategies and Tools



Types of Digital Marketing with Strategies and Tools


Search Engine Optimization (SEO):

Strategies: Keyword research, on-page optimization, backlink building, content creation.

Tools: Google Analytics, Ahrefs, SEMrush, Moz.


Search Engine Marketing (SEM):

Strategies: PPC campaigns, keyword bidding, ad copy optimization, landing page design.

Tools: Google Ads, Bing Ads, Keyword Planner, AdEspresso.


Content Marketing:

Strategies: Blogging, video creation, infographics, whitepapers.

Tools: HubSpot, WordPress, Canva, BuzzSumo.


Social Media Marketing (SMM):

Strategies: Content scheduling, influencer partnerships, social media ads, community engagement.

Tools: Hootsuite, Buffer, Sprout Social, Facebook Ads Manager.


Email Marketing:

Strategies: Segmentation, personalized content, automated campaigns, A/B testing.

Tools: Mailchimp, Constant Contact, SendinBlue, Drip.


Affiliate Marketing:

Strategies: Affiliate recruitment, commission structures, performance tracking, content collaboration.

Tools: ShareASale, CJ Affiliate, Rakuten Marketing, Amazon Associates.


Influencer Marketing:

Strategies: Influencer selection, campaign management, content collaboration, performance tracking.

Tools: Influencity, AspireIQ, Traackr, Upfluence.


Pay-Per-Click (PPC) Advertising:

Strategies: Keyword research, ad copy optimization, budget management, performance analysis.

Tools: Google Ads, Microsoft Advertising, WordStream, AdRoll.


Online Public Relations:

Strategies: Press releases, media outreach, crisis management, reputation monitoring.

Tools: PR Newswire, Cision, Meltwater, Brand24.


Mobile Marketing:

Strategies: SMS campaigns, app-based marketing, mobile-friendly content, location-based marketing.

Tools: MoEngage, Braze, Leanplum, Google Firebase.

Jobs Available in Various Sectors:

Schools and Colleges:

Digital Marketing Specialist

SEO Expert

Content Marketer

Social Media Manager

Shops and Retail:

E-commerce Specialist

PPC Specialist

Email Marketing Manager

Analytics Expert

Hospitals and Healthcare:

Digital Marketing Coordinator

Healthcare SEO Specialist

Social Media Strategist

Content Creator

Textiles and Fashion:

Brand Manager

Social Media Influencer Coordinator

Digital Advertising Specialist

Online Merchandising Manager

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